NetEase Shuts Down Third Studio: Bad Brain Game Studios Closure

NetEase, the Chinese tech giant known for its involvement in the gaming industry, has recently announced the closure of its third studio in just a few months. This time, the victim of the shutdown is Bad Brain Game Studios, a Toronto-based developer formed in 2023 by former industry professionals.

The closure of Bad Brain Game Studios comes as a result of the company being unable to secure a new publisher, leading to financial difficulties and ultimately the decision to shut down operations. This news has sent shockwaves through the gaming community, as the studio was known for its work on projects like Marvel Rivals.

NetEase has been facing criticism for its string of studio closures, with some industry experts questioning the company’s strategy and commitment to game development. The closure of Bad Brain Game Studios marks the latest in a series of shutdowns, including the recent shuttering of Fantastic Pixel Castle, an MMO studio led by former World of Warcraft designer Greg Street.

As the gaming industry continues to evolve and adapt to changing market conditions, the closure of studios like Bad Brain Game Studios serves as a reminder of the challenges faced by developers in an increasingly competitive landscape. It remains to be seen what the future holds for NetEase and its remaining studios, but one thing is clear: the impact of these closures will be felt throughout the gaming community.